Privacy Policy
Last updated: May 2026
Fragrance Inventory ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share when using our website and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our platform or make a purchase.
Information We Collect
We may collect information that you voluntarily provide when placing an order, creating an account, contacting customer support, or subscribing to communications. This may include your name, email address, shipping address, phone number, and payment-related details processed through our secure payment partners.
We also automatically collect certain technical information when you access our site, including browser type, device information, pages viewed, referring URLs, and general usage data to maintain security and improve performance.
Data Collection & Location Routing
To provide you with the most accurate availability and pricing, our systems automatically collect your IP address when you interact with our platform. We utilize this IP address strictly to determine your geographic region. This allows our backend systems to instantly locate the nearest available inventory hub and route you to the appropriate localized storefront. We do not use your IP address to personally identify you beyond this functional routing requirement.
How We Use Your Information
We use collected information to:
- Process and fulfill orders, including shipping and customer service
- Route you to appropriate inventory and regional storefronts
- Send transactional emails such as order confirmations and tracking updates
- Detect, prevent, and address fraud, abuse, or security incidents
- Improve our website, product assortment, and user experience
- Comply with applicable legal and regulatory obligations
Sharing of Information
We do not sell your personal information. We may share data with trusted third-party service providers who assist with payment processing, logistics, hosting, analytics, and customer support, solely to perform services on our behalf and subject to confidentiality obligations.
We may also disclose information when required by law, court order, or governmental request, or to protect the rights, property, and safety of Fragrance Inventory, our customers, or others.
Cookies and Tracking
Our website may use cookies and similar technologies to remember preferences, analyze traffic, and support essential site functionality. We use Microsoft Clarity to understand how visitors interact with our pages through anonymized session recordings and heatmaps. You can adjust cookie settings through your browser; disabling certain cookies may limit some features.
Data Retention and Security
We retain personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. We implement reasonable administrative, technical, and physical safeguards designed to protect your data; however, no method of transmission over the Internet is completely secure.
Your Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict processing of your personal data, or to object to certain processing activities. To exercise these rights, contact us using the details below.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.
Changes to This Policy
We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated effective date. Continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us
For privacy-related inquiries, contact Fragrance Inventory customer support through the channels provided on our main website.